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LYNN ALLEN
INTEGRATED MARKETING COMMUNICATION
Where you go.
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Footprints tell a story.
Where you go.
Where you've been.
Where you make an impact.
PORTFOLIO
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RESUME
Resume
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2008 to PresentSenior Associate, AG, Louisville, Kentucky• Accounts include Kentucky Museum of Art and Craft, Forecastle Festival, and Macys Store for Homes, Chicago.• Design and implementation of media planning, integrating traditional and new media promotion, coordinating with staff and key relationships.• Creation of concept and business plan for sponsored publishing vehicle targeted to the nonprofit segment. Plan sold to investor within three months of business plan completion.• Research and strategy planning for integrating traditional tools with online programs to boost outreach.2005 to 2008GM, The Voice-Tribune, Louisville, Kentucky• Reorganization of staff, production, product redesign (visual and content) and conversion to digital publishing format.• Restructure of sales, advertising and circulation, revising program and systems management. • Complete rebrand, all collateral, business and sales and launch of integrated marketing program including radio, television and interactive website.• Creator of Louisvilles Best Dressed charity fashion awards event, branding the company within its primary nonprofit constituency., building sales through advertiser partnership.• Reduced expense by 40%, increased annual revenue from $400,000 to $1.8 million in three years. 1996 to 2005Marketing Manager, The Courier-JournalLouisville, Kentucky• Branding and launch of all magazines and products, the newspaper's websites, press facility and media program.• Community liaison for newspapers event and civic involvement.• Marketing liaison and support for newspaper's top 100 advertising clients, business partnerships and agency relations.• Conference speaker and member of Gannett Co., Inc. marketing leadership team. 1992-1996National Marketing Director, Small World Communications, St. Louis, Missouri, Pacific Unplugged, Los Angeles, California.• Retail advertising and sales support for 137 cellular stores in 22 cities across the United States.• Managed branding, media and launch of store openings in all markets.• Responsible for annual budget, $3,000,000, reporting to C.E.O.1990 to 1992Marketing Director, SSM Health Care System, St. Louis, Missouri• Responsible for strategic integration of the congregation's healing mission in the health system's marketing, advertising and branding.• Lead crisis public relations team for 1991 murder of two congregation members in the Kenya mission.• Created corporate donor fund, over $150,000 in the first year. EducationBellarmine University, Louisville, KentuckyMaster of Arts, Communication, Convergent MediaEmphasis in new media and integrated media strategy.Drake University, Des Moines, IowaMass Communication Research Methods, Graduate School of JournalismUniversity of Iowa, Iowa City, IowaB.A. Mass Communications, School of Journalism / B.F.A Design, School of ArtWriter's Workshop, three-month study and event-based test launch of cable programming in residence halls.
KUDOS
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WRITING
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Commentary
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Article 1
onthemedia.org
Lynn Allen• It's not as simple as technology killing appointment TV, it's also about cable and local programming and the impact of ever-increasing options, not just for the viewer, but for producers, performers and content, "True Blood", "Breaking Bad" and the like are creating genre AND target audience. Reality shows aside, they also lead in the ability to convert that relationship to other media.
Article 2
At
Linkedin Marketing forum
Lynn Allen• We incorporated a QR code into the promotion strategy of KMAC's Oak's Brunch. We picked a magazine print sponsor and the package included editorial, the magazine's TV show and FP print ads. Using QR codes in this case increased the overall impact of a small, limited media budget in its ability to connect multi-media content--print, multiple websites and video.
Article 3
The Courier-Journal, Forum
Media ConvictionsJeff Ruby, national restaurateur is firing a series of newspaper ads heard 'round the country. More potent than his charitable fund for Kaylee Anthony is the subtext message to Casey, "You can be tried in the media."For marketing a professionals, the method is more interesting than the madness. Ruby, and earlier Charlie Sheen, mushroomed on a viral tsunami, but the eruption originated in traditional media. For Ruby, daily newspaper, for Sheen, talk radio.Riding the crest of change challenges us to consider every medium's unique form and function. Media is an evolving, not dissolving environment wherein messages like people, do not exist on islands.
ABOUT
Lynn Allen possesses one of the most comprehensive educational and professional backgrounds in communication.Starting out at an ad agency, she moved quickly to client-side marketing management. Her experience includes brand creation and development, nonprofit and for-profit marketing strategies and new and traditional media support. Born and educated in Iowa, Lynn has worked in Chicago, St. Louis and in 1996, recruited by Gannett for her reputation in national print media management. Known for her sense of humor, Ed Manassah, then publisher of The Courier-Journal likes to say he hired Lynn because her cover letter said she has , "successfully marketed everything from dog food to Jesus".
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CONTACT
CONTACT ME
la.lynnallen_gmail.com
502-759-1154
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